Price-change note
YouTube Premium relaunched at $11.99 per month
Quick answer: YouTube Premium relaunched in the US at $11.99/month alongside the revamped YouTube Music offering.
| Service | YouTube Premium |
|---|---|
| Tracked plan | Individual |
| Event date | May 17, 2018 |
| Market | United States |
| Billing basis | Monthly list price |
| Recorded price | $11.99/month |
What changed?
YouTube Premium relaunched in the US at $11.99 per month.
Context and timeline
Google reorganized YouTube Red and its music products around YouTube Premium and YouTube Music Premium. The video subscription included the music tier rather than charging for two independent products.
That bundle explains why its launch price sat above the common $9.99 music-only benchmark.
What the original source confirms
- YouTube Premium was announced at $11.99 per month for new US subscribers.
- YouTube Music Premium was priced separately at $9.99 per month.
- The Premium bundle included ad-free and background video playback, downloads and access to YouTube Music Premium.
Cost and plan impact
At launch, the full video-and-music bundle cost $2 more per month than YouTube Music Premium alone.
What subscribers should check
- Count the included music subscription when comparing value.
- Check whether legacy subscribers retain a different rate.
- Compare app-store billing separately because mobile checkout prices can differ.
Why this matters for price comparison
YouTube Premium bundles ad-free video, background play, downloads and YouTube Music, so its price is not directly comparable to music-only plans.
How PricingRank uses this event
PricingRank records this as a dated evidence point for the YouTube Premium price-history timeline. It is not extrapolated across countries or plans unless the source names those prices directly; regional rows still rely on provider-owned local pricing sources.
Sources used
See the current YouTube Premium pricing page for live plans, regional prices, and the latest snapshot.